Once upon a time when you could get decent ranking in the search engines by simply maneuver the page meta tags, then the search engine algorithms got much more complex and meta tags no longer held any weight as far as getting your pages to rank well in the results page as it was far to easy for people to manipulate.
On page seo (search engine optimization) had become an important factor and involved several factors such as density, h1, h2, and h3 headers as well as keyword rich URL’s just to name a couple but it wasn’t too long before crafty webmasters had things figured out and were once again able to manipulate search placements .
With updated search engine algorithms, search engine optimization is not all about on page factors anymore it is equally (if not more) important to implement off page optimization which primarily consists of backlinks to your site or internal pages, you see, Google, Yahoo & Bing now look at an incoming links as a vote of confidence for your site, in other words, if anybody feels your web pages is useful enough to link to it from their website then Google Yahoo and Bing will typically agree and will put you on top of the results.
There was a time when you could get great ranking in the search engines by simply change the page meta tags, then the search engine algorithms got much more complex and meta tags no longer held any weight as far as getting your pages to rank well in the results page as it was far to easy for people to manipulate.
On page seo (search engine optimization) became an important factor and involved several factors such as density, h1, h2, and h3 headers as well as keyword rich URL’s just to name a couple but it wasn’t too long before crafty webmasters had things figured out and were once again able to manipulate search placements .
With more recent search engine algorithms, SEO is not all about on page factors anymore it is equally (if not more) important to add off page optimization which primarily consists of back links to your pages or internal pages, you see, Google as well as the other search giants now look at an incoming links as a vote of confidence for your page, in other words, if any one feels your text is useful enough to link to it from their web page then Google Yahoo and Bing will typically agree and will put you on top of the results.
have you ever asked yourself…. How does Google know exactly what keywords my content is relevant to? , well the answer actually comes simply by the words that other web pages, in other words a web site may include something like.. Get more information on dog draining, and they would set a link with the words Dog Training to point to your page comes along and crawls that other site it will see the dog training text link and actually follow the link over to your website, at this point it holds on to this information to be used as an ingredient in deciding what your page is most relevant to and where to figures out where to rank it is by counting how many of these back links your webpage has.
Now that backlinking is a key factor to seo , webmasters have been trying to find ways to garner these backlinks and have come up with many crafty ways such as brokering links, exchanging links, reciprocal links , 3-way linking and a whole whack of ways and for a good while many of these black hat linking systems actually worked until the search engines started to clamp down and penalize those pages that were involved in artificial back link campaigns.
At the time of this writing and in to the distant future, the best most important in bound links are and will always be a one way link from a own website
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Tags: backlinks, inbound links, link exchange, search engine optimization, SEO