Once upon a time when you could get decent ranking in the search engines by simply maneuver the page meta tags, then the search engine algorithms got much more complex and meta tags no longer held any weight as far as getting your pages to rank well in the results page as it was far to easy for people to manipulate.
On page seo (search engine optimization) had become an important factor and involved several factors such as density, h1, h2, and h3 headers as well as keyword rich URL’s just to name a couple but it wasn’t too long before crafty webmasters had things figured out and were once again able to manipulate search placements .